![]() ![]() Borchetta had worked hard to wrestle McGraw away from Curb Records, including a protracted legal battle. It came as a shock to many when in February of 2017, Tim McGraw chose to move from Big Machine to Sony Music Nashville. Once coined the “Country Music Antichrist” by Saving Country Music for both the way Borchetta was gobbling up market share at an alarming pace, and his propensity to promote artists who had little to do with country music (Florida Georgia Line, et al.), Borchetta hit a rough patch in early 2017, and hasn’t wielded the same amount of power since. The news comes after what can only be characterized as a protracted losing streak for Scott Borchetta and Big Machine Records. Borchetta is still pursuing a sale, even though without Taylor Swift under contract, the prize isn’t as juicy. Just as Taylor Swift was negotiating with Scott Borchetta, Scott Borchetta was negotiating with major record labels to sell the company, including with Universal. Without getting too technical, masters are basically the ownership of the music, with labels then paying artists royalties on their work but keeping the rights.Īs an independent label, Big Machine and Taylor Swift were already distributed through Universal Music Group, and even though Taylor has moved on from Big Machine, there is still the possibility she may end up reuniting with her previous masters eventually. ![]() Swift specifically stated that one of the reasons she chose to go with Universal Music Group and Republic Records as her new label was due to the partnership allowing her to retain the masters of her music. She had been negotiating with the label for months, with one big sticking point being the ability to retain ownership of her masters, and gain ownership of the masters she’s already made with the label. ![]() Taylor Swift announced the move on Monday (11-20) about a month after her contract with Big Machine Records had officially expired. The loss of revenue for the music campus and Big Machine specifically will be felt for years to come. Taylor Swift choosing to move on from Big Machine-the label she’s been signed to since 2006 when she was 15-years-old-leaves a gaping hole in the country industry, even if Swift officially left the genre two albums ago. There is no way to sugar coat it for Scott Borchetta, Big Machine Records, and the two one-way streets just west of downtown Nashville known as Music Row where the heart of the country music industry resides. ![]()
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